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From Microsoft Mico to Apple's Little Finder Guy: why a cute brand mascot isn't enough

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Designers should think about it like hiring a person.

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From Microsoft Mico to Apple's Little Finder Guy: why a cute brand mascot isn't enough From Microsoft Mico to Apple's Little Finder Guy: why a cute brand mascot isn't enough Reviewed by Admin on June 14, 2026 Rating: 5

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