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Brands are forgetting the ‘personal’ in personal devices

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As interfaces disappear and upgrades matter less, differentiation is shifting to identity, behaviour and form. Our so-called 'personal' device brands need to catch up.

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Brands are forgetting the ‘personal’ in personal devices Brands are forgetting the ‘personal’ in personal devices Reviewed by Admin on April 30, 2026 Rating: 5

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