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"Don’t backtrack, don’t bottle it and don’t bow to pressure" – how we killed Old Jamaica

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Campaign mastermind Hernán Cerdeiro reveals how he crafted the world's first viral brand assassination.

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"Don’t backtrack, don’t bottle it and don’t bow to pressure" – how we killed Old Jamaica "Don’t backtrack, don’t bottle it and don’t bow to pressure" – how we killed Old Jamaica Reviewed by Admin on July 28, 2025 Rating: 5

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